Monday, February 02, 2009

LAUNCH mag - doomed to failure (?)

Today's Space Review features an article on Launch Magazine's reported 'hiatus' - Launch abort by Dwayne A. Day. The author points out how magazines with good photo and print quality are doomed and takes a detour by explaining how catering to space tourists is partially to blame for the magazine's woes. I was interested to know that LAUNCH's target audience included “future space tourists” as well as the obvious space and sport rocketry geeks. But, that's of little matter. He is right about the basic fact that the target audiences, whether the number is 2 or 3, are small in numbers and each group has other magazines that cover their interests. And I'm sure production quality affects production costs and eats into profit margins.

Everyone who's comment on the magazine's recent hiatus seems to agree on one thing - that we wish them well and hope they figure a way to return.

P.S. LAUNCH caters(ed) to 'sport' or 'hobby' rocketry not 'amateur' rocketry. But only a rocketeer would notice this minor issue.

P.P.S. I bet there are more sport rocketeers who are interested in space and new-space than space-cowboys who are interested in model rocketry. And 1/4 - 1/2 of their contest was sport rocketry related. Also, Dwayne's comments about the Web do make sense.